There’s something magical about the anticipation of a trip—whether it’s the thrill of exploring a new city, lounging on a beach, or simply escaping the daily grind. That pre-travel excitement isn’t just about the destination; it’s about the journey itself. Packing for a trip is the first step in setting the tone, ensuring that every detail is meticulously planned out—especially the luggage. Enter Rimowa, the luxury hard-shell suitcase that has become a staple among discerning travellers, but does it truly live up to the hype?
Why Rimowa? The Luxury Luggage Phenomenon
The Rimowa Original isn’t just any suitcase—it’s a statement piece. Featuring high-end anodized aluminum alloy, it promises a level of durability that can withstand the harsh treatment of airport baggage handlers. But let’s be honest, we’re talking about a suitcase that starts at over a thousand dollars and can easily approach three thousand. And if you’re eyeing a full set, be prepared for the costs to soar as you curate your collection. So why are travellers willing to part with a small fortune for it?
The answer lies in a mix of durability, distinctiveness, and, yes, status. For many, the allure of Rimowa is in its classic, iconic design that stands out on the baggage carousel.
Making It Your Own
The brand has cleverly turned what could be considered a downside—dents and scratches—into a badge of honour. Rimowa’s marketing campaign touts these travel scars as unique characteristics that tell the story of your journeys, almost like battle wounds from a seasoned traveller. For some, this is a romantic notion, a sign that their suitcase has been places—literally.
Adding to this sense of individuality, Rimowa owners often personalize their suitcases with stickers from different countries or brands, further marking the luggage as uniquely theirs. It’s this philosophy that resonates with Rimowa’s clientele; the idea that a suitcase, much like a person, becomes more interesting with experience.
A Brand Steeped in History
Rimowa’s legacy dates back to 1898, when it first started producing luggage. The brand introduced its aluminum suitcase in 1937, setting the standard for durable, hard-shell cases. Over the decades, Rimowa has remained at the forefront of luxury luggage, continually innovating while staying true to its roots. Their suitcases are built to last, and the lifetime warranty that accompanies them speaks to this commitment. However, it’s important to note that this warranty doesn’t cover everything—cosmetic wear and tear, for example, isn’t included.
The Economics of Rimowa: Is It Worth It?
The price of a Rimowa Original suitcase can range anywhere from approximately $1,400 to $2,500 USD, depending on the size and collection. For many, this isn’t just a purchase; it’s an investment. But is it an economically sound one? The reality is, unless you’re travelling private—where your luggage is delicately handled and stored—your Rimowa is likely to take a beating. Sure, the scratches and dents might add character, but they can also be a source of frustration, especially when you’ve shelled out a significant amount for something you hoped would remain pristine.
Social media plays a significant role in the decision-making process for many travellers. Influencers and creators frequently tout Rimowa as the gold standard in luggage, claiming it’s worth every penny. However, as much as we admire the elegant aesthetics of Rimowa, we have to acknowledge that for the frequent flyer who mainly travels on commercial airlines, it may not be the most practical choice.
Alternatives to Consider: The Monos Hybrid Collection
If the idea of your Rimowa collecting ‘travel scars’ doesn’t sit well with you, we recommend considering alternatives like the Monos Hybrid Collection. Monos offers a similarly elegant and durable design that features an aerospace-grade, water-resistant polycarbonate hard shell made from partially recycled materials, paired with an anodized aluminum frame and corner guards for enhanced durability. For added protection against the rough handling that often occurs during commercial flights, their luggage cover accessory, while not perfect, does offer a layer of protection that can help keep your suitcase looking new for longer. Yes, you might have to replace the luggage cover after a few uses, but it’s a small price to pay to maintain your luggage’s pristine condition.
The Verdict: To Rimowa or Not to Rimowa?
In the end, whether or not Rimowa is worth it depends on your travel habits and priorities. If you’re frequently jetting off on commercial flights, and the idea of spending over a thousand dollars on a suitcase only to see it dented and scratched isn’t appealing, you might want to explore other options. However, if you value the history, aesthetics, and status that come with owning a Rimowa, and you don’t mind the inevitable ‘battle scars,’ then this might just be the suitcase for you.
For the rest of us, who aren’t quite flying private yet, it’s worth tipping our hats to those who can indulge in such luxury. But until then, we’ll stick with alternatives that combine elegance with practicality, ensuring our luggage remains as flawless as the memories we’re set to create.