Nothing forced.
Good choices stand out.
No noise needed.
The Muse
August 10, 2025
Not Everything Trending Is Worth Trending
It started with a challenge. One moment, Mariana Barutkina, just weeks after giving birth, is balancing on a canister in stilettos. A stunt that felt more about the algorithm than...
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July 13, 2025
Beyond the Hype: Understanding Matcha’s True Nature
These days, it’s hard to scroll your feed without seeing a perfectly frothy, jade-green matcha latte. Thanks to platforms like TikTok and Instagram, matcha has skyrocketed into global fame, pushing...
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July 01, 2025
The Beauty of Fewer, Better Things
There was a time when my bathroom counter looked like a department store sample tray, cologne bottles lined up, waiting to prove their worth. I told myself I needed one...
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