The Muse

Not Everything Trending Is Worth Trending
Not Everything Trending Is Worth Trending
It started with a challenge. One moment, Mariana Barutkina, just weeks after giving birth, is balancing on a canister in stilettos. A stunt that felt more about the algorithm than... Read more...
A small white bowl of vibrant green matcha powder on a rich, red-orange surface—capturing the simplicity and purity at the heart of traditional Japanese tea culture.
Beyond the Hype: Understanding Matcha’s True Nature
These days, it’s hard to scroll your feed without seeing a perfectly frothy, jade-green matcha latte. Thanks to platforms like TikTok and Instagram, matcha has skyrocketed into global fame, pushing... Read more...
Black and white image of The Alternative Option’s Lowgo Tee and two Other Trucker Hats hanging on a clothing rack, captured in a minimalist setting to reflect fewer, better essentials.
The Beauty of Fewer, Better Things
There was a time when my bathroom counter looked like a department store sample tray, cologne bottles lined up, waiting to prove their worth. I told myself I needed one... Read more...
Looking Ahead: 7 Things That Won’t Matter in 10 Years
Looking Ahead: 7 Things That Won’t Matter in 10 Years
With the first few weeks of 2025 already behind us, it’s possible that the energy of the new year has already shifted. Resolutions might feel a little less exciting, and... Read more...
View of Necker Island from the boat during arrival, with lush greenery, shoreline, and ocean waves in the foreground
Simple Moments in an Extraordinary Place
Winter’s here. The mornings are cold, the trees are bare, and everything feels just a little slower. It’s the season for warm drinks, soft layers, and small comforts. Still, even... Read more...
Minimalist flat lay of a smartphone, slim wallet with credit card visible, and a small cup of cappuccino on a clean table.
Do We Still Need Wallets in a Digital World?
Scrolling Instagram the other day, I saw someone proudly show off four wallets, each in a different colour. And I paused. Not to admire them, but to wonder: why? In... Read more...
Stack of folded t-shirts in neutral colors
Why a Great T-Shirt Deserves a Spot in Your Wardrobe
It usually starts with a t-shirt. The thing you reach for without thinking. The one that makes you feel like yourself when nothing else quite fits. Easy, familiar, quietly dependable.... Read more...
lose-up of a Rimowa suitcase corner with visible scuffs—capturing the worn elegance of premium travel gear
The Rimowa Dilemma: Essential Travel Luxury or Unnecessary Splurge?
There’s a quiet kind of joy in getting ready for a trip. The anticipation, the planning, the simple ritual of packing—it all sets the tone for what’s ahead. And in... Read more...
How the iPad Pro Quietly Replaced Our Laptop
How the iPad Pro Quietly Replaced Our Laptop
You’ve probably already seen the reviews and spec breakdowns, this isn’t that.   This is just how the iPad Pro quietly changed how we work and unwind. A Seamless Transition... Read more...
The Road Less Traveled: What We Learned by Not Following the Crowd
The Road Less Traveled: What We Learned by Not Following the Crowd
In a world captivated by the latest must-haves, whether it’s the Travis Scott Jordan 1s, the Apple Vision Pro, or the ever-popular Stanley tumbler, there’s a quiet wisdom in choosing... Read more...